2019 XLA 1/2 Day Leadership Conference

  • 2019 XLA Leadership Conference
    November 14, 2019
    12:30 pm - 5:00 pm

Xerox Leadership Association
in conjunction with our sponsors:

Gold: Merrill Lynch
Silver: Xceed Financial Credit Union, UBS the Chabalik Group, Howard Hanna
Bronze: Royal Bank of Canada

CRAVE and the 10 Minutes by Friday™  Approach to Leading

On Thursday, November 14, the Xerox Leadership Association will hold a half-day conference focused on learning how fueling the work environment with what people CRAVE (Respect, Purpose and Relationship) will drive greater engagement, reduce stress, lessen people problems and improve overall performance.

This event will take place at the Gil Hatch Center for Customer Innovation from 12:30 to 5:00 PM and will include light buffet lunch, a presentation from Gregg Lederman on CRAVE, an executive panel moderated discussion, and it is a great time to network with XLA members and other Xerox employee resource groups.

Your event ticket also includes a copy of Gregg’s book: CRAVE, access to the online video course: Ultimate Habit Leadership and action cards to apply 10 Minutes by Friday™ approach.

12:00 – 1:00 TWA Webinar – broadcast during lunch“Women at Xerox: Female Executives Share Insights”
12:30-1:30 Registration / Networking / Light Buffet Lunch
1:15-1:30 Welcome / Introductions
1:30-3:00 CRAVE Presentation from Gregg Lederman
3:00-3:30 Words from XLA, Thanks, Book Signing, Refreshments
3:30-4:30 Moderated Executive Panel – “How to apply what we’ve learned”
Executives confirmed so far:
– Darren Cassidy, Head of Global Supplies
– Elizabeth Fox, VP Intelligent Workplace Services
– Marybeth Gilbert, VP GM Production Inkjet Business
– Garland Nichols, VP GDG & Chief of Staff for CTO of Research & Development
4:30-5:00 Closing Remarks / Networking


Our Presenter
Gregg Lederman
“We as humans, love recognition, but we struggle to give enough of it. Whether we want to admit it or not, recognition plays a huge role in our everyday work lives – in our happiness, well-being, and working relationships. Learning to strategically recognize employees is the most effective and efficient way to give people what they CRAVE. Doing so leads to accelerated improvements in employee engagement and the work culture, which together inspire a more consistent customer experience”

Gregg Lederman is known as a leading authority on building more effective and trusted leaders who create the environment for increased employee engagement.

Over the past 20 years, Gregg has worked with tens of thousands of business leaders to put leadership programs in place that not only work … they matter!

The results speak for themselves:

  • Over the past decade, Gregg’s clients have witnessed more than 90% employee engagement – nearly three times the national average.
  • More than 65% of Gregg’s clients have been noted on “best place to work” lists, either in their region, their industry or on Fortune’s 100 Best Companies to Work For annual ranking.

In addition to being a sought-after, highly engaging keynote speaker, Gregg has authored three award-winning books. He has been recognized by New York Times, USA Today and Wall Street Journal as a bestselling author.

His newest book, CRAVE: You Can Enhance Employee Motivation in 10 Minutes by Friday was selected by Soundview Executive Book Summaries as one of the “Top 30 Business Books of 2019.”


Tickets: Must purchase by Friday, November 8, 2019.

  • XLA Members: $30
  • Non-Members*: $50

*Non-members can join XLA today and take advantage of the XLA member-only reduced price. Member dues are just $2.50/month ($30/yr). Email XLAMailbox@Xerox.com for an application.


Venue Website:

209 Mitcheldean Drive, Webster, New York, 14580, United States

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